Hi, I'm Lisa Longo — a proud mother, wife, and daughter, and someone who believes in rolling up their sleeves and working hard, especially when it comes to helping others.

I was raised with a deep appreciation for small, hands-on businesses.
My father owned a one man electrical contracting business, and I witnessed firsthand the physical and mental demands of the trade — long hours, challenging work, and the ongoing struggle to attract new clients while managing projects in the field. I also saw how difficult it was to maintain a healthy balance between work and home life, as the business often consumed his time and energy That experience gave me a deep respect for people who work with their hands, and a passion for helping them succeed.

We make it a point to support local businesses because we know how hard it is to compete with big-box franchises. As a proud patriot, I believe in the American dream — and backing American-made, family-run businesses is part of that mission.

Starting a business is tough — most don’t last five years. That’s why I do this: to help small business owners defy the odds. Whether you're launching or scaling, I’m here to support and promote you, so you can focus on what you do best.